George Zifkos is an economist, pianist, consultant, and researcher specialising in the area of cultural and creative industries.
George’s fascination with the creative arts, culture, ethics, and entrepreneurship has always guided his life, and taken him down some well interesting directions.
His career kicked off in the world of music education and quickly evolved into the broader creative sector. He has coordinated more than 300 cultural projects including concerts, recordings, visual arts exhibitions, charity fairs, study abroad exchanges, and special corporate events. Additionally, he has developed bids for cultural and educational organisations and consulted on public policy projects focusing on the areas of Cultural Policy, Place Branding, Tourism, and Sustainable Development. As well as a practicing musician, George is a composer; he has produced a number of songs and instrumental pieces, some of which have served as incidental music for theatrical performances.
George holds a MA in ‘Culture, Creativity, and Entrepreneurship’ from the University of Leeds; a BA in Economics from the University of Thessaly; a Diploma in Music Performance (piano); and a Diploma in Music Direction. He is currently working on a Ph.D. in Cultural Economy, exploring the notion of “sustainability” within the arts and culture sector. He is inspired by an interest, first, in how business models of cultural organisations can be beneficially applied to other sectors of the economy, and, second, in exploring the potential of Culture & the Arts to affect sustainable development, social prosperity & well-being, and international relations. Based in Leeds, he is lecturing at various higher education institutions, being also active in conducting workshops and field research on similar topics.